VP of Strategic Research, Salesforce
Peter Coffee, VP for Strategic Research at Salesforce, has been with the company for thirteen years. He works with customers, partners and account teams to accelerate digital transformation timelines, addressing both long-term global opportunities and immediate pandemic-response demands. Peter spent eighteen years pre-Salesforce in technology journalism, following ten years in project management and AI applications work in petrochemical and aerospace operations. He has lectured on innovation practices and AI techniques at Stanford, CalTech, Harvard Business School, and the Sloan School of Management at MIT; his current writing often appears at diginomica.com/author/peter-coffee.