It's time for data assets to start protecting themselves!
Mark Settle

Conventional data loss prevention frameworks flag the unauthorized movement of sensitive data assets across infrastructure tripwires such as networks, cloud platforms and endpoint devices. These frameworks need to be replaced by a new, broader Data Misuse Protection (DMP) paradigm that safeguards data from unauthorized or inappropriate use within a corporate environment in addition to its outright theft or inadvertent loss. Instead of applying tags and policies to data assets, the assets themselves should possess a rich set of metadata characteristics and subscribe to services that protect their integrity and control their usage. New approaches to managing data asset lineage, hosting environment awareness, end user entitlements and policy enforcement are emerging as foundational pillars of these new DMP solutions.

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